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Virtual Product Placement: Pros, Cons, and Considerations

Boost sales with virtual product placement, a digital advertising strategy that uses AI to add branded products to digital content.More

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11 Free Advertising Ideas for Your Business in 2025

Effective advertising puts your business in front of its target audience. Here are eight free advertising ideas if you're unsure where to start.More

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Multicultural Marketing: How To Do It Right, With Examples

Multicultural marketing is an approach that tailors campaigns to diverse cultural, ethnic, and demographic groups within the general market or a niche.More

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What Is a Website Hero Image? How To Create One and Best Practices

Get best practices and examples of how to create a stunning website hero image that captivates your audience and boosts engagement on your website.More

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How To Start a Business in New York: 12 Steps (2025)

Learn the key steps to start and register your small business in New York, from choosing a business structure to filing taxes. More

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Is In-House Order Fulfillment Right for Your Business? (2025)

In-house order fulfillment has several benefits for your business. Learn how to streamline your inventory management, while reducing fulfillment costs.More

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27 Trending Wholesale Business Ideas for 2025 (+ Examples)

Looking at starting a wholesale business? Here are 27 ideas, complete with wholesale business examples, to get you started.More

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How the StockX Co-Founder Builds Hype for New Products

StockX co-founder Josh Luber is using his expertise in the hype economy to create a modern-day collectible through his toy company, Ghostwrite.More

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How To Make Merch for TikTok (and Sell It) in 2025

Learn how to make merch for TikTok and sell it to your fans online. Your own branded merch can strengthen your brand identity and monetize your TikTok success.More

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How To Use a Cost Leadership Strategy To Win Market Share

Cost leadership allows you to minimize expenses and either raise your profit margins or pass the savings on to the consumer to broaden your reach.More

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11 One-Pager Examples for Small Businesses + Template

A one-pager is a single-page document that provides an overview of a brand, product, or project. Let examples inspire your own.More

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What Is a Digital Product Passport? DPP Implementation Tips

If you manufacture or sell physical goods, join the group businesses using DPPs to convey valuable insights about their merchandise.More

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What Are Economies of Scale? How They Increase Profit Margins

Economies of scale result from increased efficiency as your business grows. When you produce more output with comparable overhead, your profit margins improve.More

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How the 4 Factors of Production Allow Businesses to Function

Land, labor, capital, and entrepreneurship (the four factors of production), allow businesses to produce goods and satisfy demand.More

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How To Choose Integration Strategy for Business Growth

There are two types of business integration: horizontal and vertical. One involves moving up or down the supply chain, the other involves absorbing competitors.More

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Pinterest Algorithm: How It Works and Tips for 2025

Getting your pins to appear to interested users on Pinterest requires some finesse—but an understanding of the Pinterest algorithm can help.More

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How To Use Customer Intelligence To Grow Your Business

You can leverage customer intelligence data to improve customer satisfaction and boost sales—if you have a strong strategy.More

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What Is a Digital Strategy? How To Implement a Digital Strategy

Your digital strategy is your approach to using digital technologies to achieve your goals—and it has far-reaching implications for productivity and efficiency.More

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How to Start a Wine Business Online

You don't have to open a cozy bar to break into wine sales (although that does sound nice). Learn the ins and outs of selling wine online.More

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How To Write a Marketing Proposal: 8 Steps To Make Campaigns Happen

From executive summaries to budget planning, learn how to craft each section of your marketing proposal to get your campaigns off the ground.More

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